It’s been quite a busy couple of months at OSSIC HQ. Not only have we been out meeting many of you in-person at GDC and SXSW, but at the same time our engineering team has been nearing the final assembly of the early beta build of the OSSIC X. With everything going on we’ve been a bit slower on our updates but we’re working hard to get everyone back up to speed.
Sonic branding, a noun, describes the use of sound to reinforce brand identity of a product or service. While you may not be aware of it, the sound has a huge part in how we make purchasing decisions and experience technology. Moreover, there are people out there who devote their lives to these micro-experiences.