If you want to read a great book on virtual reality (VR), you should pick up Ready Player One. Written by Ernest Cline, the novel is set in a future dystopian world where people turn to a virtual reality simulator for an escape from a world that is facing decline. It has been passed around the San Diego office, and next year, it will get its own special treatment: its own movie and VR realization.
Earlier this week, Warner Bros. Pictures announced a partnership that will allow HTC Vive to produce all the exclusive VR content for the theatrical and home release of the film adaptation.
“I sped through Ready Player One in just over a day," said Drew Downie, OSSIC Brand Director. "It was nostalgic and future-thinking all at the same time, and I loved it. It truly painted a clear picture of the potential of mass VR adoption. Because of that, I’m expecting the needle to move with regards to VR unit sales once this movie is released, and that means increased need for spatial audio."
The movie, directed by Steven Spielberg, is scheduled to be released on March 30, 2018. This new collaboration not only promises to make a great movie, but this new venture may even pave a road for VR to the broader public.
“Ready Player One is one of the most anticipated movies in the world, and has tremendous potential to engage and entertain the worldwide market, showcasing the transformative nature of VR, and what it can and will be,” said Rikard Steiber, President, Viveport. “Vive is delivering on the promise of VR and continues to be the most advanced and immersive VR experience available to consumers, and we’re thrilled to be partnering with Warner Bros. to bring these experiences to consumers, on all platforms, around the globe.”
The content for Ready One Player will be distributed through Viveport, HTC’s own service. The content will be supported on most of the top in-home VR platforms, including the OSVR, Oculus Rift, and even LG’s new SteamVR headset. Meaning, the content from Ready One Player the movie will be open to a large population, and hopefully propel the industry to see greater large scale adoption.