Five Things We're Excited To See At VRLA 2017

Spring is in the air, and the flowers are blooming all across the hills of SoCal, and it’s time for the third annual virtual and augmented reality gathered of the VRLA in, you guessed it, Los Angeles. While the show doesn’t officially start till Friday, we’re already getting ready to make the 3-hour trek north.  

The two-day long expo will be taking place later this week on April 14th and 15th. If decide to go, you will be able to check out over 130 VR and AR experiences on the main expo floor, and you will also get a chance to hear from many of the industry experts talking about everything from the technology’s future to storytelling to spatial sounds design (our favorite).

The weekend is one of the biggest and best event surrounding VR, and there is a lot going on. To make some share some semblance of what’s in store, we’ve outlined a short list of some of the thing we are looking forward too.

Upload VR Launches

Thursday, April 13 at Upload VR HQ

A day before the event in Marina Del Rey, CA, one of VR’s leading publications Upload VR will be launching their new headquarters. The office will be part news-media house slash co-working spot filled with all things related to VR. It is kind of like a startup incubation that will be filled with companies and teams dedicated to developing new VR experiences, learning new technologies and acting as a networking hub. We've already signed up for a desk of our own, and we couldn't be more excited to be a part of the community.

Immersive Audio for VR Workflow Session

Saturday, April 15 at 6:00pm to 7:00pm

In this panel, we will hear from a number of experts in spatial and VR audio on creating immersive audio for virtual reality productions. The panel will be led by moderator Martin Walsh, VP of R&D from DTS Inc. Walsh will be leading a panel from Tim Gedemer of Source Sound, Joel Douek of ECCO VR, and our very own Sally-anne Kellaway, Creative Director at OSSIC.

360 Sound for Virtual Reality Panel

Saturday, April 15 at 1:00 to 3:30pm

In this two and half hour session, we will get to hear from four leading experts on spatial audio, all who works with ECCO VR. “The two part workshop will present a short primer on 360 spatial audio principles and approaches to cinematic, documentary-style, commercial, music-centric, gamic & room scale VR,” says VRLA. “The remainder of the workshop will be dedicated to hands-on experience for all attendees in the art and craft of spatial sound.”

Rick and Morty’s Justin Roiland Keynote Address

Saturday, April 15 - 11:35am to 12:00pm

Have you heard about the animated TV show “Rick and Morty”?  If not, you need to go watch it now. This play on “Back to the Future’s” Doc and Marty will get you hooked. The creator Justin Roiland is wicked smart, has a deep passion for VR’s future, and even has his own studio called Squanchtendo. His talk is poised to be a highlight.

Mixed Reality Easter Egg Hunt

Friday and Saturday

As one of many experiences taking place on the expo floor, one that we are looking forward too is a mixed reality easter egg hunt. According to a press release, “This year's expo will feature the first of its kind mixed reality Easter egg hunt, presented by VRLA and AfterNow, in partnership with Microsoft HoloLens. The experience built by AfterNow and Flarb, will let visitors hunt and collect virtual eggs, viewable through a HoloLens, hidden throughout a whimsical indoor park space.”


We'll be headed to VRLA on April 14-15, and we couldn't be more excited to show you what we've been working on. If you're interested in setting up a meeting, shoot us a note at or message us on our facebook page.

Image credit: VRLA, Road To VR